As we embrace the new year, it’s evident that the trend of ready-to-drink cocktails (RTDs) is here to stay, and gaining momentum as vodka-based RTDs have surpassed malt-based RTD’s at on-prem Union venues. This offers an exciting opportunity for brands and producers to innovate and captivate the market.
Another trend to watch that pairs perfectly with RTD’s is flavor. According to this article by CGA, “flavors are taking center stage in diverse categories like Ready-to-Drink items,” and add “The Ready-to-drink product revolution will continue to drive flavor creativity and growth in 2024, and drive flavor innovations in beer, wine, and spirits.”
A recent study by BevAlch Insights and Drizzly show consumers are ready to try new RTD cocktails, with 34% of participants saying they will buy RTDs this year. According to Drizly’s survey, the top factors that entice consumers to try a new RTD cocktail brand include:
Grain neutral spirits are the secret ingredient to taking your RTD game to the next level. Serving as a superior base, GNS provides endless customization possibilities – allowing for precise flavor control to differentiate your brand in a competitive market.
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